Ekonomi Politik Media; Historis hingga Praksis

Abstract

Abstract
This paper discusses the study of the political economy of the media in terms of
historical aspects to current conditions. Political economy is not a study that was born
from the merger of the two phrases “economics” and “politics”, but rather as a new and
whole concept with ideological assumptions. Political economy also significantly
influences the existence of mass media entities, both scientifically and in
implementation, so that it is better known as media political economy. Following its
development, the political economy of the media has become a separate study,
especially media studies and communication studies. Media content is determined by
economic and political forces outside the media. Media owner factors, capital,
advertising, government regulations determine the content of the media.
Keywords: Economy, Politics, Media, Political Economy of Media, History