AKRAB MANAJEMEN KRISIS UNIVERSITAS ISLAM INDONESIA (UII), YOGYAKARTA DALAM MENGATASI KASUS MAPALA UNISI

Abstract

Abstract
Universitas Islam Indonesia (UII) is the oldest and the largest Islamic university in
Yogyakarta (DIY), which in early 2017 was in crisis. The crisis caused by the death of
three students who attend pendidikan dasarunit kegiatan mahasiswa (UKM) mahasiswa
pecinta alam (Mapala) UNISI. The research’s goal is to determine the UII’s
communication activities to response the crisis. This research used qualitative content
analysis using newspaper like Harian Jogja, Kedaulatan Raykat and media releases on
the official website of UII. Crisis management with Three-Stage Approach is used as the
theory. The results showed that the communication activities in the stage of crisis event
(crisis) are (1) established a crisis center (crisis team) and an internal investigation team;
(2) delivereda formal statement and create releases; (3) apology and responsibility to the
victims; (4) closed Mapala UNISI organizations and activities; (5) The rector and vice
rector III resigned from the management (6) let the police took the perpetrator and gave
sanctions to students who involved and (7) updated the UII’s website (www.uii.ac.id)
with positive press and remove news / releases about Mapala UNISI.
Keywords: crisis, management, UII