AKRAB PENTINGNYA MEMBANGUN BRAND BAGI USAHA RADIO SIARAN KOMERSIAL LOKAL DI DIY

Abstract

ABSTRACT
Business competition to manage radio broadcasting in DIY so tight, the number of
terrestrial radio is too much and not balanced with the number of radio listeners that
resulted in the community is often confused in choosing & know the name of the radio
station. This also affects advertisers who are also confused about selecting suitable
broadcast radio as a means of promoting their business. The public can only recognize
the radio from the program & certain uniqueness-uniqueness that characterizes a radio
station so it takes the ingenuity of radio management in building & creating the brand.