YOUTUBE TV : KONVERGENSI MEDIA PENYIARAN DIGITAL

Abstract

The advancement of the internet has driven cross – platform intregration, griving rise to
the phenomenon of Social TV, with YouTube Channels serving as a prominent example of media
convergence in Indonesia. This study aims to explore how YouTube Channels reflect the
intersection between digital broadcasting and social media, as well as their influence on the
audience’s shift from traditional to digital media. A text-based qualitative method was employed
to examine this phenomenon in depth. The findings reveal that while the platform allows users
creative freedom, the absence of specific regulations opens the door to irresponsible content
production and negative user interactions. Therefore, there is a pressing need for clear and effective
regulations to ensure that digital content aligns with existing social norms and legal frameworks.