AKRAB PEMANFAATAN MEDIA ONLINE SEBAGAI MEDIA KOMUNIKASI DALAM MENCIPTAKAN BRAND IMAGE BAGI BISNIS ONLINE EGYPTIAN CREAM DI ERA DIGITAL

Studi Kasus tentang Pemanfaatan Media Online Sebagai Media Komunikasibagi Bisnis Online UKM Egyptian Cream di Bandung

Abstract

ABSTRACT
Online media is familiar in everyday life. In this modern era, online media has
also grown increasingly rampant in Indonesia. Almost every individual did not escape his
daily using online media. Online media can be regarded also as a medium of
communication used in the best-selling success factors in the communication process. In
this study, success in question is create a brand image of a product of SMEs. One area of
successful UKM and succeeded thanks to online media are Egyptian Cream. Egyptian
Cream is a skincare brand that was founded in June 2010 by Restiani Nur Fauzi. The
concept of products offered by the Egyptian herbal skincare cream is made from bees,
such as honey, royal jelly, propolis and beeswax. The main products offered in this line of
business is Egyptian Magic Cream directly imported from Washington DC. As the first
hand of the producer, quickly mastered the Egyptian Cream Egyptian Magic Cream
market in Indonesia. This is a good business slit on the sidelines of facial whitening
products are popping up when it is considered by people who want herbal skin care
products are safe. In this study, researchers used a qualitative approach with case study
method. Data collection techniques used were interviews, observation and
documentation. Data analysis technique used is perseverance observation, triangulation
of data, and adequacy referential. The results of this study indicate that the use of online
media to the Egyptian Cream is highly optimized, this business line has been using online
media to 9 types. This encourages a high increase in turnover in the sale of products
Egyptian Cream.
Keywords:
Utilization, Online Media, Brand Image, Egyptian Cream